What is digital marketing?

Digital marketing is a technology driven marketing strategy which uses internet and digital media to reach to the target customers and drive sales. Whether it is traditional marketing or digital marketing the purpose is the same i.e.

promotion of products or services. Now here in digital marketing, things have just evolved with time and the whole process has gone online. This has opened a lot more ways for businesses or individuals to target specific customers based on their area of interest or location which has removed the saturation in the client base.

Now people can take their organizations global and reach a larger chunk of audience giving space to unlimited growth potential.

illustrative image showing how business connect to customers in digital marketing

After getting a brief overview of what is digital marketing, let’s talk about digital marketing in current context and why is it booming?

There was a time when people used printed media for most of the marketing work whether it is pamphlets, billboards or newspapers. One on one interaction and word of mouth marketing were also in great trend, but as the advancement of internet and its reach till the last man, people are preferring internet reliability for almost everything. As a result, marketing has also shifted to digital media.

Now, instead of pamphlets we use digital cards, newspapers are replaced by blog posts, one on one interaction has converted to emails, and so on… Hence, it is not wrong to say that people prefer and believes on Google more than their neighbor.

Whenever we come to know a new thing, the first thing we do is Google. So now, it has become not a need but necessity for businesses to have an online presence to find their most of the sales.

If we were to list some key points of why digital marketing is booming then they will be increasing internet penetration, rise of social media, mobile device adoption, data driven decision making, cost effectiveness & search engine dominance.

Illustrative image showing mobile, laptop, connected with Wi-Fi signal through digital marketing

After understanding what is digital marketing, now its time to know what business/ brands can achieve from it.

Digital marketing agencies are well versed with market analysis and ongoing trends, they know what people are searching and from which location. So when brands reach out to these agencies, they find their potential customers base on the brand’s niche and show their ads or products to targeted audience.

This helps business to cut their cost on ineffective marketing and focus on particular area. Compared to traditional marketing methods, digital marketing can be more cost-effective.

Many digital marketing channels, such as social media and email marketing, have lower costs and higher ROI potential, especially for smaller businesses with limited budgets.

Digital marketing provides detailed analytics and insights into campaign performance. Businesses can track key performance indicators (KPIs), such as website traffic, conversion rates, click-through rates, and more, to measure the effectiveness of their marketing efforts accurately. These benefits can’t be availed in traditional marketing.

Components of digital marketing

Digital marketing comprises various constituents, Search Engine Optimization (SEO) is a fundamental aspect, involving optimizing webpages and structure to improve organic search engine rankings, thus enhancing visibility and attracting more organic traffic.

Social Media Marketing involves leveraging popular platforms like Facebook, instagram, twitter, etc. to engage with audiences, build brand awareness, and foster customer relationships.

Email Marketing remains a powerful tool for direct communication, delivering personalized messages, promotions, and updates to targeted subscribers. Content Marketing focuses on creating valuable, relevant, and shareable content to attract and retain customers, positioning the brand as an authority in the industry.

Pay-Per-Click (PPC) Advertising or Google ads enables businesses to display ads on search engines and other platforms, paying only when users click on their ads, making it a cost-effective way to drive traffic and conversions.

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